How-to
Setting up your sending identity
From, reply-to, and the sending domain. The fields that go on every email you send.
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Setting up your sending identity
Before you can send a campaign, we need to know two things: who it's from and where replies should go. Both are set in Settings → Sending identity.
From name and From address
The From name is what shows in the inbox as the sender's name. The From address is the email it appears to come from.
| Field | Example | Notes |
|---|---|---|
| From name | Acme Marketing | Use a person's name + brand for high-trust emails ("Sarah from Acme"). Use just the brand for newsletters. |
| From address | hello@acme.com | Must be a real address you control — replies come here. |
Reply-to
If different from the From address, set a Reply-to. Replies will route here instead.
Common pattern: send from newsletter@acme.com but set Reply-to as support@acme.com — campaign appears from the newsletter address, but anyone who hits Reply lands in support's queue.
If you leave Reply-to blank, replies go to the From address. Fine for small teams.
The sending domain
We send your emails through mail.blankitt.com today. The visible From address is yours (whatever you set above), but the underlying sending infrastructure is ours. This means:
- Your DMARC / SPF / DKIM don't need to change. Authentication is handled.
- You inherit our (good) sending reputation. Lists with a clean domain land in inboxes.
- The trade-off: you share reputation with other Blankitt customers. A surge in complaints from another customer can briefly affect you.
Per-customer sending domains (so you have your own dedicated reputation) is coming with the self-serve paid tier — see the Pricing page on blankitt.com once it's live.
Test before you send
The cheapest way to check your sending identity is set up correctly: open any campaign and click Send test. The test email goes to your inbox showing exactly what your contacts will see — From name, From address, and the body. Look at it on your phone too, not just desktop.
What an email looks like in Gmail
When everything's set up correctly, Gmail will show:
- The From name in bold (your brand or person + brand).
- The From address in grey next to it.
- A "via mail.blankitt.com" line in grey, smaller, because we're the sending infrastructure. This is normal and expected.
If you see "via" next to a domain that isn't mail.blankitt.com, something is wrong — contact support.