Forms, popups, and landing pages — what's the difference

Blankitt Marketing gives you three different surfaces for capturing leads. They look similar in the builder — same blocks, same submit flow, same contact creation — but they're meant for different jobs.

Inline form

A form you embed on a page you already own — your website, a docs page, an existing blog post. The form sits inline as part of the page content.

Best for: high-intent surfaces like Contact us, Get a demo, Subscribe. You expect the visitor to be reading the page already.

How: build the form, copy the embed snippet, paste it into your CMS. Or use the form's hosted URL as a fallback if you don't have a place to embed.

Popup

A form that appears in a layer over your page. Two triggers:

• Exit-intent — fires when the mouse leaves the top edge of the page. Catches visitors who are about to leave.
• Timed — fires after N seconds on the page. Catches engaged readers.

Best for: lower-intent surfaces where you'd otherwise lose the visitor. Use sparingly — popups annoy people. A "first visit only, exit intent, delay 20s" is roughly the right aggressiveness.

How: build the form, attach a popup surface, paste the popup snippet into your site. The snippet handles the trigger and the layer.

Landing page

A hosted page on Blankitt's domain (forms.blankitt.com/p/<slug>) with branding, copy, an embedded form, SEO tags, and optional GA4 tracking.

Best for: ad campaigns, social posts, anywhere you control the link but not the destination page. You don't have to ship code to your website to launch one.

How: build the form, then build a landing page that embeds it. Publish. Share the link.

Choosing between them

Situation	Use
You have a page on your site that's already attracting traffic	Inline form
You want to convert visitors who are about to bounce	Exit-intent popup
You want to convert engaged readers	Timed popup
You're running an ad / social campaign	Landing page
You don't have a website yet	Landing page

All three end the same way: the contact is created in Blankitt with the source field set to whichever surface they came in via. That's how you'll slice analytics later.