Your dashboard at a glance

The Dashboard is the first page you see. It's designed for a five-second read: are things healthy, and what changed?

Total contacts

The single big number at the top. Anyone who's ever been added — by you, by an import, or by submitting a form — counts here, regardless of status.

Status breakdown

Every contact has one of four statuses. Knowing the mix is more useful than the raw total:

• Lead — someone we have permission to contact but who hasn't converted yet. Most of your list lives here.
• Customer — converted. Move someone here manually after they buy, or by integrating with your sales system in a future release.
• Churned — was a customer, now isn't. Useful for win-back sequences.
• Unqualified — explicitly not a fit. Removed from the active marketable pool.

Lead score tiers

Every lead has a score from 0 to 100. We bucket them into three tiers on the dashboard:

• Hot (70–100) — engaged, recently active, high intent. Worth a personal touch.
• Warm (40–69) — interested but not urgent. Good fit for sequences.
• Cold (0–39) — old, inactive, or never engaged. Re-engage carefully or remove.

The score updates whenever a contact does something — opens an email, clicks a link, fills a form, gets identified via Mail Check. If a contact does nothing for a long time, the score decays.

What this page is not

The Dashboard is a temperature gauge, not a report. For per-campaign opens / clicks / unsubscribes, head to Measure → Analytics.