Consent, footer, and unsubscribes

Marketing emails have legal requirements — unsubscribe links, sender identification, consent records. Blankitt Marketing handles most of this automatically. The bit you configure is the consent footer.

The consent footer

In Settings → Compliance → Consent footer, you'll find a short block of text that's appended to every marketing email. It's where you tell recipients:

• Who you are — your registered business name and address. Required in many jurisdictions (CAN-SPAM in the US, PECR in the UK).
• Why they're getting this email — typically "You're receiving this because you signed up at example.com".
• How to opt out — we always add the unsubscribe link automatically below your footer, but it's good practice to mention it.

A reasonable default:

Acme Corp, 123 Example Street, London W1A 1AA, United Kingdom.

You're receiving this email because you signed up at acme.com or asked us to keep in touch. To stop receiving these, click unsubscribe below.

You can use a small amount of HTML for formatting (<a> links, <strong> for emphasis).

The unsubscribe link

We always add an unsubscribe link to the bottom of every marketing email. You can't turn this off. It's required by law in most jurisdictions and required by every reputable mailbox provider.

When a contact clicks unsubscribe:

1. They land on a one-click unsubscribe page (Blankitt-hosted).
2. They're added to your suppression list immediately.
3. No further marketing email goes to them — campaigns, sequences, anything — even if they're in an audience.

Contacts can also unsubscribe by replying to a sequence or campaign with one of the standard opt-out phrases (stop, unsubscribe, remove me). We detect these and treat them the same way.

The suppression list

Your suppression list is the master "do not email" list. It's automatically populated by:

• Unsubscribes — anyone who clicked the unsubscribe link.
• Spam complaints — anyone who marked your email as spam in their inbox. We get a webhook from the mailbox provider and add them.
• Hard bounces — addresses that don't exist or rejected mail permanently. Sending again would just hurt your reputation.
• Manual additions — if someone emails you asking to be removed, you can add them by hand in Settings → Suppression list.

Suppressed contacts stay in your database — they appear in your contact list with a "suppressed" badge — but no campaign or sequence will ever send to them.

Double opt-in (when to use it)

For forms, you can choose single opt-in (contact created immediately on submission) or double opt-in (contact has to click a confirmation link in an email before they're added).

Pick double opt-in if:

• You're in a regulated industry (finance, health, EU GDPR-strict).
• Your audience is highly technical and would be suspicious of single opt-in.
• You want a stronger consent record to point to in disputes.

Pick single opt-in if:

• Speed of funnel matters more than friction (most consumer flows).
• The form is on a page where intent is high (a Contact us page, a Request a demo page).

What we don't store

To keep the data minimised:

• We don't store passwords (you authenticate with Portal — not relevant here).
• We don't store payment data (Stripe handles all billing).
• We don't read replies — they go straight to your reply-to inbox without us caching them.
• We don't sell or share your contact data with anyone.

If a contact requests data deletion (GDPR right to be forgotten), the Delete action on their profile removes them and their suppression-list entry. They'd be able to re-opt-in via a form later, which is the correct behaviour.