Audiences: static and dynamic

An audience is a saved segment of contacts. Without one, every campaign goes to your entire marketable list. With one, you can target.

You'll create audiences under Audience → Audiences.

Static vs dynamic

Pick one of two flavours when you create an audience:

Static — hand-picked list

A frozen list of contacts. You add and remove members manually. The members don't change until you change them.

Good for: a specific event invite list, a tightly-curated VIP segment, a one-off promo group.

Dynamic — rule-based

A live list defined by rules. The members are everyone in your database who currently matches the rules — re-evaluated each time you use it.

Good for: "everyone hot", "everyone interested in Edge", "everyone in IT roles", "everyone with no activity in 60 days".

Rules you can use (dynamic)

• Status — equals / doesn't equal lead / customer / churned / unqualified.
• Lead score — equals / is at least / is at most a number.
• Source — equals / starts with / contains. Useful for "everyone from Mail Check" or "everyone from a specific landing page".
• Product interest — equals one of your product slugs.
• Last event at — is within / is older than N days. Useful for re-engagement segments.
• Any custom attribute — equals / contains a value.

Combine rules with AND / OR. Group them with parentheses for tricky logic.

Preview before you save

Every audience editor has a Preview button. It shows:

• The number of contacts who currently match.
• The first 25 contacts as a sample.

Use it before saving — it's the cheapest sanity check you have. A rule that returns 0 or 5,000 when you expected 50 means the logic is off.

Using an audience in a campaign

When creating a campaign, pick your audience from the Target dropdown. The send-time check uses whichever members the dynamic rules match at the moment the campaign is sent — so a dynamic audience built on "lead score >= 70" will always reach today's hot leads.

Member counts can change

For dynamic audiences: as contacts open, click, and engage, they move in and out of the segment. The member count you see now isn't the count tomorrow. This is the point.

For static audiences: members only change when you change them, but contacts on your suppression list (unsubscribed, bounced, complained) are silently excluded at send-time even if you added them.