Your Week in Traffic

Where it lives

At the bottom of the Overview page. Edge snapshots your traffic every week, so the section works from durable history: trends keep going back even after the raw data itself has aged out.

The AI digest

The section opens with a short AI-written narrative of what changed: volume, error mix, cache behaviour, alert activity, and whether anything needs attention. The numbers come from the snapshots; the AI writes the sentences. See Plain-English Summaries.

Week-over-week comparison

Cards compare this week so far against the same days of last week, so a Tuesday-morning look isn't comparing two full days against seven. Where data is missing for part of a week (a new source, an ingest gap), a note says so instead of letting a half-empty week masquerade as a quiet one.

52-week trend and year-over-year

A trend strip shows the last 52 weeks at a glance, with year-over-year comparison against the same ISO week last year and a collapsible table for exact numbers. This is where seasonal shape lives: was this week's surge big for a November, or just big for a Tuesday?

Event tags

Weeks can carry an event tag ("Summer sale", "Product drop") so that a spike explains itself when you look back months later:

• Manual tags — click a week and label it.
• Automatic tags — when you declare a campaign window, the overlapping weeks are tagged automatically. A manual tag always wins over an automatic one, and automatic tags are withdrawn if the window is deleted.

How to use it

• Start Monday with the digest: one paragraph on whether last week needs a second look.
• Before quoting a "traffic is up X%" number to anyone, check the year-over-year line — retail is seasonal, and last week is often the wrong baseline.
• Tag every promo week. Six months later, an untagged spike is a mystery; a tagged one is a footnote.